Sunbeam was born in 2023, fueled by the combined genius (and occasional chaos) of Joe Cainey and Charlie Kimber.

Joe and Charlie first teamed up at Peakon — a company that pioneered learning from continuous employee feedback. Charlie, the OG engineer, designed some of the most complex parts of the system. Meanwhile, Joe, armed with a PhD in Statistics and an obsession with turning messy data into actionable insights, led the data science and machine learning side, before Peakon was snapped up by Workday. 



That’s when the lightbulb moment hit 💡 Companies collect a ton of feedback but can’t make sense of it. They waste days in complicated dashboards trying to interpret it, and by the time they have - it’s too late to act.

Sure, crunching numbers is straightforward, but the real gold lies in text—the comments where people say what they actually mean. And so, Sunbeam was born.

Joe and Charlie realised that despite everything they'd learned at Peakon, employee feedback was only the tip of the iceberg. The same problems existed in every department, from customer experience to sales.