Get specific feedback from every customer, not just ratings
Asklet is an embeddable widget that reads each answer as it comes in, asks a follow-up tailored to what the respondent just said, and lets customers type or speak, so every respondent ends up giving you detail specific enough to act on.
Static surveys ask the questions you thought to ask ahead of time, so when a customer says something you did not expect, like "the checkout feels slow", you get that one sentence and nothing more. Asklet catches that moment and asks the next question for you, something like which step felt slow, on which device, and compared to what, and it carries that conversation forward until the respondent has given you something specific enough to act on.
You can put Asklet anywhere you would currently put a survey: inside your product, on a page, in an email, after a support ticket closes, or wherever else you want to hear from customers. Respondents can type their answers or speak them out loud, which matters both for the people who find typing slow and for the level of detail that comes through when someone talks rather than types.
Everything Asklet captures flows straight into Sunbeam, so the richer conversations it produces feed into the same themes, impact scores, and system model as every other source of feedback in the platform, and a conversational answer simply becomes better raw material for the same kind of analysis.