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Latest — 04 Jul 2025

Not all feedback is created e-qual: Why comment boxes are finally useful

Let’s be honest: surveys are tricky, and over time, we (the survey creators) have created some weird habits. We ask people how they feel about something — ranging from a simple online purchase, to something as complex and layered as say, their happiness at work — on a scale of 1

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'Voice of the Customer' - when there's millions of voices

We've been collaborating with customer experience teams across industries -including one of the UK's leading banks - to get under the hood of a shared, persistent challenge: making sense of qualitative customer feedback at a huge scale. Let's dig in to the challenge. Understanding

Making Sense of Ofsted Reports (and Everything Else)

My daughter’s school is due for an school inspection, and it got me thinking - these reports are actually a goldmine of feedback. Fortunately, I'm the founder of Sunbeam, a company that specialises in extracting meaning from unstructured feedback. 💡For those outside the UK: Ofsted is the

Meet our new Chief Engineer

Meet Sonny, our new Chief Engineer and office coffee machine—keeping our Bristol SaaS team buzzing, one cup at a time!

Rethinking Feedback for Product Teams - Moving Beyond Tagging and Transcripts

Explore how product and CX teams are rethinking feedback analysis, and leaving behind research-first tools for scalable, real-time insight that drives change.

Turning Feedback into Insights: A Smart Analysis Method

Discover how to transform customer and employee feedback into actionable insights. Our five-step methodology turns overwhelming data into clear, strategic intelligence that drives meaningful business decisions.

📣 Announcing: Next-Generation Feedback, from Sunbeam

Nobody wants to fill in a survey. That was our driving hypothesis behind our new, next-generation survey tool that we're happy to share today.

What Makes a 7-Star Hotel?

Using our feedback analytics platform for hotels, Sunbeam, we analyze what sets 7-star hotels apart by categorizing millions of pieces of feedback and identifying the themes that drive exceptional experiences.

Skipping Questions in Employee Surveys

If you run an employee survey that allows individual questions to be skipped (which it should!) then you might wonder if this has an impact on representation or margin of error. This is what to expect from employees skipping questions.

Reputation Management for Google Reviews

We built Sunbeam to help you handle the flood of online feedback more easily. While Google Reviews is crucial for local search rankings, it offers only basic filtering for positive or negative feedback. Sunbeam can show you exactly what to improve so your brand always looks its best.