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Joe Cainey

Joe Cainey

Making Sense of Ofsted Reports (and Everything Else)

My daughter’s school is due for an school inspection, and it got me thinking - these reports are actually a goldmine of feedback. Fortunately, I'm the founder of Sunbeam, a company that specialises in extracting meaning from unstructured feedback. 💡For those outside the UK: Ofsted is the

What Makes a 7-Star Hotel?

Using our feedback analytics platform for hotels, Sunbeam, we analyze what sets 7-star hotels apart by categorizing millions of pieces of feedback and identifying the themes that drive exceptional experiences.

Skipping Questions in Employee Surveys

If you run an employee survey that allows individual questions to be skipped (which it should!) then you might wonder if this has an impact on representation or margin of error. This is what to expect from employees skipping questions.

Reputation Management for Google Reviews

We built Sunbeam to help you handle the flood of online feedback more easily. While Google Reviews is crucial for local search rankings, it offers only basic filtering for positive or negative feedback. Sunbeam can show you exactly what to improve so your brand always looks its best.

Are Employee Surveys Really Anonymous?

In many organizations, “anonymous” surveys are actually better described as “confidential.” There’s a critical difference: truly anonymous surveys don’t track who provided which response, whereas confidential ones can tie responses back to individuals.

Should You Use Open-Ended Questions in Employee Surveys?

If you’re looking to truly understand how your employees feel and why they feel that way, the answer is a resounding “yes.” Open-ended questions bring depth and nuance that purely numerical ratings often miss. Here’s a closer look at how you should be using free-text feedback in your surveys.

Who Should You Benchmark Employee Surveys Against?

Benchmarking can be helpful, but it shouldn’t overshadow your overall engagement strategy. Here are three points to keep in mind when deciding who you stack up against.

How to Benchmark Employee Surveys

Benchmarking an employee engagement survey by comparing your engagement survey results with external norms can certainly offer valuable context. But it’s not the silver bullet some might expect. Here’s what to keep in mind.

Choosing Questions for Employee Surveys

When designing an employee engagement survey, a common concern is choosing the right questions. You don’t want to waste anyone’s time, and you need insights that will guide real action. Here are three key considerations.

Detecting Ideas & Suggestions in Guest Feedback

Feedback can feel like a sea of complaints, but look closely, and often you can find hidden gems. Take this real example from The Windmill Farm hotel in Lincoln : “It would be helpful if there was some grab handles to help older people to get in and out of the