Uber’s Biggest Opportunity? Start Acting More Human
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People don’t expect perfect, they just want someone to talk to when it goes wrong.
Uber’s app does everything, except make it easy to talk to a human when things go wrong.
In this quick demo, I break down how user feedback points to one clear, fixable issue - people hit a wall when they need help.
Sunbeam shows exactly how often this pain crops up, what it costs in trust, and what Uber (and anyone else with a scaled ops model) can do about it.
